Conventions of rap/hip hop videos:
Nudity
Cars
Groups of people
Bling
Weapons
Black guys
Drugs
Crime
Conflict/aggression
Hyper masculinity - msucles, physical dominace, extreme male stereotypes
Money
Patriarchy - Male in charge - Strong male figurehead (patriarch)
Matriarchy - Female in charge - Strong female figurehead (matriarch)
Subculture
Mods, rockers, goths etc.
Culture within a culture
A group who holds certain ideals
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